WTOC-TV: Savannah, Beaufort, SC, News, Weather & Sports WTOC Online Advertising Guidelines

WTOC Online Advertising Guidelines

Discover how wtoc.com's over 2,000,000 page views, by over a quarter of a million unique users, per month will provide the cost-efficient component required to make your advertising campaigns even more effective.

Monica Fish
Internet Sales Director
mfish@wtoc.com
912-358-8376

Online advertising file and format specifications. The specifications below follow the IAB guidelines for all similar ad sizes.

Flash Ad Requirements
Versions - up through Flash 10

Click Tracking
For Flash creative to click through properly in our ad serving system, clients must insert the "clickTAG" variable into the .fla file so that performance can be properly tracked. Targets for clickthrough must be set to _blank to open in a new window.

More information about clickTag can be found on Adobe's website: http://help.adobe.com/en_US/flash/cs/using/WSd60f23110762d6b883b18f10cb1fe1af6-7b29a.html

Example code: (please note preferred structure of clickTAG with case of letters as indicated)

For ActionScript 2:

myButton_btn.onRelease = function() {
    if (clickTAG.substr(0, 5) == "http:") {
        getURL(clickTAG);
    }
};

Additional Flash file items:  

• Backup jpg/gif can be submitted and recommended
• Frame rate best at 18fps or higher 

Expandable Banners (User-initiated)
Expandable Banners can be accepted for the following ad unit dimensions (300x250 and 728x90).

• Must use Approved 3rd party rich media vendor (see below)
• Method of expansion and un-expansion must be the same. (i.e., mouse-over)
• Perferred method of expansion is onclick
• Close Button must be labeled in appropriate size

Maximum Expansion:
728x90 expands to 728x300 (expands down only); Polite file load - 75k
300x250 expands to 500x500 (expands left and down only); Polite file load - 75k 

 Approved Third Party Rich Media Vendors (Third Party Servers):
Atlas
Doubleclick
Eyeblaster
Eyewonder
Pointroll

Other Ad Creative Guidelines

• Animation/Looping should be limited to a maximum of 3 with each loop not exceeding 15 seconds
• Ads may not contain persistent rapid/strobing animation
• Creative on a white background must contain a 1 px black border
• All rich media must be submitted 72 hours prior to campaign start to allow for testing

Frequency Capping
Video: 1 per 5 minute frequency cap on video pre-roll inventory
*Expanding 980x30 Pencil Ads: 1 per 12 hour frequency cap