BEAUFORT, SC (WTOC) - Beaufort's Deputy Police Chief Dale McDorman is proving real men do wear pink. In honor of Breast Cancer Awareness Month, he got a bright pink hair extention in his hair.
"It's for a good cause," said McDorman. "You could put a light on it, I don't care."
Although the pink may not go with the uniform, he's proud to wear it, hoping to bring awareness to a cause close to his heart.
"Last year my cousin Becky, who lives in Michigan finished her treatments," said McDorman. "She's a breast cancer survivor and my aunt Linday, she passed away in the 90's from breast cancer, so it's just a way for awareness."
While it all started out as kind of a joke, it has sparked into a big awareness campaign called Making Everyone Notice or MEN for short. Officers came to the salon to cheer McDorman on as he kicked it all off.
"I think it looks good," said Officer Tracy Brandenburg. "I think he needs to go all pink, maybe in a couple of years he'll do that for us."
While they did raz him a bit, these officers support the fight he's taking up.
"My family has been through it," said Brandenberg. "I have a brother who lost his wife recently to cancer, so it's a big thing for me. I'm 100 percent supportive of it, 100 percent behind what he's doing."
In fact, this month, the entire department is now wearing pink ribbons on their uniforms in support of breast cancer awareness. As part of his efforts, McDorman is planning to wear the extention throughout the month of October, raising awareness and money for the cause.
"Breast cancer is one of those cancers that if it's caught early than the treatment scuess is high. If I can bring awareness to it and raise a little money, it's the least I can do," said McDorman.
All of the money he raises through this campaign will benefit the American Cancer Society.
"All monies will be spent on research or supporting programs we do locally for breast cancer patients and we have a lot of programs," said Nancy Wellard with the American Cancer Society.
Butler Chrystler in Beaufort is donating $50 a day for every day Deputy Chief McDorman keeps it in his hair. You can help out the cause by making a donation at any South Carolina Bank and Trust branch in Beaufort County.