Halloween: Raising spirits and profits

SAVANNAH, GA (WTOC) - This is an especially busy time of year for the ACME costume shop in Garden City, given Halloween is just 3 days away.

The shop is thrilled more people are getting into the Halloween spirit, more so than in years past.

Hours before customers arrive at ACME costumes, the staff gets in the holiday spirit.

Halloween is big business for ACME.

"This is what helps us make it the rest of the year," said ACME owner Nancy Cox. "Our slower months is when we construct costumes. There is retail Christmas, it's retail Halloween for us. This is when we make the money to survive rest of the year."

According to the National Retail Federation, more people than ever are expected to celebrate Halloween this year.

"There are so many cool costumes this year," said shopper Aly Trenaman.

"My parents are actually dressing up and my little sister is dressing up too and they don't normally do that because of the economy. They usually don't have enough money," said Taylor Bunton.

It seems American's are wanting to forget about the economy for a day and have some fun.

"It started off strong and now we are seeing a down slump the last couple days," said Cox. "We hope it picks back up. We are stocked and ready for what anyone might need."

That's why planning for the Halloween season starts way before the customer ever thinks about what costume to wear

"Looking for things that they can spend a few dollars on and go out and have a good time," said Cox.

That is the point, to raise some spirits.

"Alot of bad stuff happened this year and they are hoping that maybe a good Halloween would help end the year right," said Bunton.

The National Retail Federation reports the average person will shell out $72.31 on decorations, costumes and candy. That is up from about $66.28.

Total Halloween spending is expected to reach $6.68 billion.

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