Study: Rock 'n' Roll Marathon makes $32M for Savannah area economy

SAVANNAH, GA (WTOC) - The inaugural Rock 'n' Roll Savannah Marathon and Half Marathon brought in more than $32 million for the Savannah area economy, according to a study by San Diego State University Sports MBA program.

An estimated 23,000 runners participated in the race on Nov. 5. Direct spending by 30,349 visitors made up for $17.9 million of the total economic impact.

Each group of those visitors stayed in the area for an average of 2.51 nights. There were 21,117 hotel room nights paid for and more than $1.3 million in new tax revenue and other tourism-related fees were generated, according to SDSU's study.

Last year's marathon and half marathon, generated more than $1.2 million for local and national charities.

"With more than 88% of the participants coming from out of town, the economic impact study confirms the value of this new event for Savannah and its potential to draw new visitors to the city," said Malain McCormick, event director, in a statement. "The results of the study highlight the strong partnership that exists between the marathon and the local community. It translates into producing not only Savannah's largest  sporting event, but is also a regionally significant event for local participation, tourism, national publicity and charitable fundraising."

The 2012 Rock 'n' Roll Savannah Marathon and Half Marathon is scheduled for Nov. 3.  It will benefit the American Cancer Society and a new feature will be the children's run called KiDS ROCK.

Registration is open for the 2012 Rock 'n' Roll Savannah Marathon and Half Marathon benefiting the American Cancer Society at

The Rock 'n' Roll Marathon is a series of 27 events around the world that are organized by San Diego-based Competitor Group Inc.

Copyright 2012 WTOC. All rights reserved.