AAA: Consumers will spend more buying holiday gifts - WTOC-TV: Savannah, Beaufort, SC, News, Weather & Sports

AAA predicts rise in holiday spending


Holiday shoppers plan on spending more this year and shopping at online or discount stores this year, according to AAA's Consumer Pulse Survey released this week.

Holiday shoppers in Florida, Georgia and Tennessee are getting an early start on buying gifts this year and are planning to spend more, according to the survey.

Getting an earlier jump on holiday shopping could indicate that consumers are being more strategic about their purchases so they can get the best deal.

The survey showed that 51 percent of holiday shoppers have already started buying gifts. That is an increase from 46 percent in the year-earlier period.

More than half of shoppers - or 62 percent - plan to spending the same amount of money as last year, but 14 percent of respondents said they plan on spend more money. That is a 40 percent increase from 2011.

But 43 percent of shoppers plan on buying more gifts on sale. A whopping 73 percent of shoppers plan to do their holiday shopping at discount stores and 72 percent plan to shop online at sites such as eBay and Amazon.  

Click here to view full survey and year-over-year comparisons from 2009 to 2012.

For instant retail discounts, see AAA's Show Your Card & Save® program.

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