SAVANNAH, GA (WTOC) - November 24 is Small Business Saturday, a day set aside to support locally-owned businesses during the busy holiday shopping season.
Sara Portman is the owner of Canine Palace on Abercorn St. It was her love of cats and dogs that led her to start her own small business nine years ago. Canine Palace is one of many small businesses in downtown Savannah that's hoping to get a boost on Small Business Saturday.
"You need to be recognized because we're not the big corporations and we don't have the advertising dollars. In a small business, you don't know until someone walks in the door if you're going to have a good day or not," said Portman.
At Custard Boutique in Savannah's design district, shoppers hit the isles buying items they can't find in big box stores.
"It does keep the money locally, which is really important with the different economic times that we're facing," said Leah Clausen, Custard Boutique clerk.
Nov. 24 marks the third annual Small Business Saturday. Last year, more than 100 million shoppers supported locally-owned businesses.