Love is in the air at floral shops but a rose shortage may be wilting hopes for one of their busiest times of the year, Valentine's Day.
"Price," said Georgia State Floral Distributor Jim Downs. "I think people can get more for their money than they used to with roses. Rose prices have gone pretty high."
Extreme weather and the rising price of gas has caused rose prices to increase. This year, floral shops like John Wolf Florist started pre-ordering roses at the end of last year to help off-set any additional cost.
"We always have to pre-book. It is a great guesstimate to see," said John Wolf Florist owner Janice Karrh. "You look back at what last years trends were, you look at the economy and see what it is going to be. You have to factor in extra help, the extra delivery vans."
With the price of roses in full bloom, distributors are seeing a shift in trends, and shops are bearing the brunt of the cost.
"Florists always swallow a lot of costs on the a holiday," said Karrh.
Helium prices are also breaking the bank, also because of limited supplies and rising costs.
"You can't get them from distributors here in Savannah," said Karrh. "I have been fortunate a gentlemen let me use his throughout the season. Not everyone can get it."
Retailers usually sell more balloons for Valentine's Day than any other time of the year.
"I am surprised they are not putting it into flowers and the candy," said Karrh. "Balloons are fun but flowers are a lot of love."
Despite the shortages, business is still booming and florists are confident they won't fall into the red this Valentine's Day.