Habersham Beverage owner saw double sales in Maker's Mark - WTOC-TV: Savannah, Beaufort, SC, News, Weather & Sports

Maker's Mark decides not to cut alcohol volume

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It turns out the proof is in the proof for one of the country's most iconic bourbons.

Maker's Mark's decision to lower the alcohol by volume to keep up with demand was met with a stiff pouring of emails, phone calls and complaints over the weekend.

Chief Operating Officer Rob Samuels announced Monday they'll resume making the original 90 proof Maker's Mark. The owner of Habersham Beverage in Savannah says people are stocking up.

"This stuff sells. We sell a lot of it. During the holidays it was fantastic. And last week when they first announced they were going down in proof our sales doubled and we put out on our Facebook that we have plenty and still have plenty at 90 proof so we're not worried about running out," says Bubba Rosenthal.

Rosenthal says he thinks maker's mark decision to change back is the right move.

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