Greg Parker: Call Savannah America's Most Beautiful City - WTOC-TV: Savannah, Beaufort, SC, News, Weather & Sports

Greg Parker issues branding challenge to businesses

Greg Parker Greg Parker

Does Savannah need to rebrand itself?

That's what business owner Greg Parker suggested. He addressed the Downtown Business Association on Wednesday afternoon at the Lady and Sons. He issued a branding challenge to the business community.

"Branding is about having a single idea. It's the hub of the wheel with the spokes that attach to it. I want to suggest that Savannah should claim the moniker: America's Most Beautiful City. I think it should be on every police car, every fire truck, every city vehicle. I think it should be on the mayor's letterhead. And, I think every time somebody should speak, when they're talking about Savannah, they should say, 'I'm Greg Parker from America's Most Beautiful City,'" he said.

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