Coligny Beach is one of the hottest spots on Hilton Head Island during the summer months and it's about to get even hotter. The town of Hilton Head has come up with a new $200 million economic plan to enhance the tourist experience.
"Where there's confidence brings capital," said Hilton Head Island-Bluffton Chamber of Commerce President Bill Miles.
The chamber has played a key role in trying to revitalize the city's tourism industry to keep it up to par with other world class destinations.
"What we have seen is a great deal of confidence in Hilton Head Island with our new renovations taking place across the beaches with the hotels," He said.
All six beach front resorts in Hilton Head are taking part in substantial renovations this year, but the upgrades don't come cheap. The Sonesta Resort has undergone a remodel that cost an estimated $30 million.
Sonesta General Manager Jay Wiendl said the changes are well worth it and will pay off. "The entire property had to go through a massive renovation. So our 340 rooms were all updated and modernized," he said.
The economic impact is expected to trickle down to even the smallest mom-and-pop shops.
Miles said the reinvestment back into the hotel properties will enhance property values for locals and keep the island fresh as a destination.
The Hilton Head- Bluffton Chamber is also taking an extra step to recognize shop owners with Small Business Week. They will award a "Start-Up Company of the Year" as well as a "Small Business of the Year."