Newspaper Ad Incorrectly Announces Pharmacy Closure - WTOC-TV: Savannah, Beaufort, SC, News, Weather & Sports

09/01/04

Newspaper Ad Incorrectly Announces Pharmacy Closure

Imagine opening the paper and seeing that your business is closed down. That's what happened in Beaufort County to the owners of the Bluffton Pharmacy. They say they have no plans of closing down and aren't sure how the mistake happened.

Yesterday's Island Packet had a full-page ad on the back page of their front section, where the Target store was welcoming a new pharmacist. The problem is, he's not going to Target, and is not closing his store.

"I really don't know how it happened, but we're certainly looking into it," said Bluffton Pharmacy's Jim Sauter. "I've spoken with the corporation and they're very apologetic. They don't know how it happened either."

Sauter says he's not sure how the ad got there, but he's hoping to see a retraction in the paper. "I very much would hope to see that tomorrow and several days beyond that," said Sauter.

Sauter says he had talked with Target about the possibility of them buying his store a couple months ago, but nothing ever went beyond those initial talks. He thinks that the mistake may have been a mock-up of an ad from several months ago, which was sent to the newspaper by mistake. As of this morning, Target has apologized to the paper for the error, but Sauter has not heard from the company.

"We are not closing our doors for any reason and even if we were, you wouldn't hear in the paper, you'd hear it from me," said Sauter.

We tried talking with both Target and the Island Packet's advertising department, but neither would comment.

Reported by: Chris Cowperthwaite, ccowperthwaite@wtoc.com

Powered by Frankly