Community leaders broke ground Tuesday on the new Outlet Mall of Georgia in Pooler.
The mall is scheduled to be build off of Interstate 95 and Pooler Parkway.
The location sees more than 25 million people drive by on I-95 a year and there are more than 1,800 hotel rooms on this exit. That's where tourists are staying.
Developer Ben Carter Enterprises said the large tourism market was a driving factor in choosing the location. The $200 million outlet mall will have upscale fashion retailers, according to the company. About 60 percent of the tenants will be similar to outlet malls in Bluffton and Charleston and 40 percent of them will be brand-new to the area.
"This is going to bring jobs not only to the city of pooler but to the entire county and its going to bring in sales tax dollars which will defer the amount of tax we have to charge individuals," said Pooler Mayor Mike Lamb.
"You see, we have to think regionally, not just think Savannah. As things happen here in Pooler, we benefit from them and vice versa," said Savannah Mayor Edna Jackson.
The outlet mall is staying away from tradition mall concept of an anchor store and is focusing more on a boutique store approach.
Ben Carter, of Ben Carter Enterprises, said the stores that will be at the outlet mall will only be there and won't likely be in Savannah. He also described the family-friendly features.
"We're going to have a nice carousel. We're going to have a children's play area, themed with some of the local environement here. We're going to have a kiddie train that goes around the parking lot. well have fountains that are reminiscent of downtown Savannah along with a lighthouse reminicent of tybee," Carter said.
If things go as planned, the outlet mall should open its doors in April 2015.