Crews are working to repair, repave and re-stripe Bay street in downtown Beaufort.
For now Bay Street is closed from Carteret to Newcastle.
Bay Street may be shut down for the construction project, but that's not stopping the Beaufort business community from having a little fun with it.
Bay Street was a lot louder on Tuesday compared to the Labor Day Weekend. Road crews spent the day milling the road before repaving it with new asphalt.
The Beaufort Regional Chamber of Commerce hosted its own "paving party" to get the message out:
"Bay Street is open for business, we want to make sure all of our businesses are supported, that nothing is going to keep them away from it, no traffic or anything," said Blakely Williams, president/CEO of the Beaufort Regional Chamber of Commerce.
Many stores are offering discounts and giveaways during the construction to bring people in the doors.
"I have on my hard hat for the construction purposes, paving purposes and most important I have on my 'shop' T-shirt," said Lulu Burgess owner Nan Sutton.
Sutton is taking a viral approach and hitting social media with her message. She's offering a 20 percent discount through her Facebook page.
"Sales will probably be a little low today but that's OK," she said.
But Mark Stokes, the owner of Bay Street Jewelers, said he has actually seen a boost in sales.
"You know, it's kind of like going to a mall at Christmas time, people like elbow-to-elbow and that's exactly what's happening down here. People are walking down - many stores, many restaurants have different things going on. Quite frankly, I couldn't think of a reason why you'd want to stay away," said Stokes.
Road crews are set to finish Bay Street by Friday morning, but there's a good chance it could be done earlier than that.
Once the paving is complete on Bay Street, work will begin on several other streets in Beaufort.