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SOURCE Savers, Inc.
70% of Costume-Wearers Look for Inspiration from Social Media According to Savers' Annual Halloween Shopping Survey
BELLEVUE, Wash., Sept. 17, 2013 /PRNewswire/ -- For the fourth year in a row, pop culture reigns supreme for Halloween costume inspiration with top trends pointing to Duck Dynasty camo and bushy beards and The Walking Dead zombies, according to the annual Halloween Shopping Survey* released today by thrift retailer Savers, Inc. Similar to years past, nearly 50 percent of respondents think movies and TV shows are the best costume inspiration, and almost 40 percent said they put in more effort to wear something different every year because they know pictures of them in costume will be posted on social media channels like Facebook and Pinterest. And with the popularity of the hit song "Thrift Shop" by Macklemore, more people are thrift shopping and Halloween is no exception. Survey respondents aren't afraid to pop some tags, noting they'll spend just as much money-if not more-on their costume this year.
The Savers family of thrift stores offers the largest selection of new and thrifty costumes, accessories and home decor to help shoppers find festive Halloween items at a great value. There's a costume for every budget and style with thousands of brand-new, ready-made looks including popular comic and cartoon characters starting at $14.99, and seasonal accessories and makeup as low as $1.99. Every new costume piece can easily be paired with pre-loved clothing and accessories that fill the aisles at Savers for a fraction of their original price.
Trends for Halloween 2013
"Halloween is one of the most celebrated holidays of the year and we continue to hear from our customers that shopping at Savers is one of their favorite Halloween traditions," said Ken Alterman, President and CEO of Savers, Inc. "Only at Savers will you find a huge selection of affordable brand new and gently used costumes and accessories for the whole family, combined with knowledgeable Costume Consultants dedicated to helping shoppers easily create one-of-a-kind looks that will set them apart from the crowd."
To help shoppers navigate the many ways to create a unique look at Savers and narrow in on their perfect costume, each store location has dedicated "Costume Consultants" who are specially trained to help people find exactly what they need. To provide further inspiration, stores will host free "Halloween Costume Catwalk" fashion shows at 3 p.m. every Thursday in October. Set to festive Halloween-themed music, each store's Costume Consultants will showcase the season's most popular costume looks while providing useful Halloween shopping tips.
Online Inspiration and Fun
Savers has multiple destinations for Halloween inspiration this season and is also hosting an exciting Halloween costume contest on Facebook, Twitter and Pinterest.
Shoppers can also become a part of the Savers social network this season by visiting Facebook.com/Savers, @SaversVVillage on Twitter and Pinterest.com/SaversVVillage.
For full results from Savers' Halloween Shopping Survey, to request high-resolution Halloween costume images or a Halloween shopping trend infographic, please contact email@example.com.
*Methodology Note: The Savers Halloween Shopping Survey was conducted by Kelton Research during the summer of 2013 and polled 1,000 nationally representative consumers aged 18 and older.
ABOUT SAVERS, INC.
Savers, Inc. is a privately held global thrift retailer offering clothing and accessories for men, women and children and household goods. Through its unique business model of purchasing, reselling and recycling secondhand merchandise, the Savers family of thrift stores benefits more than 150 nonprofit organizations, gives local consumers a smart way to shop, and saves more than 600 million pounds of quality used goods from landfills each year. Savers, Inc. has paid more than $1.5 billion to its nonprofit partners over the last 10 years, turning otherwise unused items into sustainable funding that supports vital community programs and services. Savers, Inc. operates more than 330 locations and has nearly 20,000 employees in the United States, Canada and Australia. For more information, please visit www.savers.com
Image with caption: "Destination: Halloween at Savers". Image available at: http://photos.prnewswire.com/prnh/20130917/SF81059-a
Image with caption: "Savers 2013 Top Halloween Trends- Annual Survey Data". Image available at: http://photos.prnewswire.com/prnh/20130917/SF81059-INFO-b
Image with caption: "Savers Logo". Image available at: http://photos.prnewswire.com/prnh/20130917/SF81059LOGO-c
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