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Krusteaz Helps Consumers Seize the "What If" with Unique and Easy-to-Bake Mixes Perfect for any Occasion
SEATTLE, Sept. 30, 2013 /PRNewswire/ -- Today, Krusteaz, maker of premium baking and pancake mixes, announces national availability for its NEW Molten Deep Dish Cookies, a first-of-its-kind mix that combines the best of chewy cookie texture and a creamy center in one indulgent cookie. Like nothing else out there, this ultimate cookie experience will have family and friends raving! Consumers will also be excited to try other new Krusteaz products appearing on their grocers' baking shelves, including Blueberry Swirl Crumb Cake & Muffin Mix and Chocolate Swirl Crumb Cake & Muffin Mix, a Natural Southern Cornbread & Muffin Mix and an Artisan Beer Bread Mix.
"Krusteaz takes pride in continually offering new and innovative baking mix products that enable bakers at all levels to create something amazing for their friends and family," said Andy Heily, SVP Sales & Marketing at Continental Mills, parent company of Krusteaz. "Baking is an expression of love and it's also a tremendous outlet for creativity. As a family owned business, we never lose sight of the honor and responsibility of providing products that bring friends, families, and communities together."
Available in supermarkets nationwide and direct through Krusteaz.com, these versatile new mixes are sure to be a staple in kitchens this fall and holiday baking season. More about the products:
NEW Molten Deep Dish Cookie Mix
Krusteaz's exciting new line of Molten Deep Dish Cookie Mix is something truly unique in the cookie category. Inspired by decadent restaurant desserts, such as the molten chocolate cake, this cookie mix combines the texture of a chewy cookie paired with a rich molten center. Baking in three easy steps, each box comes with two packets, a cookie mix and a molten filling, both made with high quality ingredients and creamy chocolate or caramel center. The line is offered in three flavors, Classic Cookie with a Chocolate Center, Chocolate Cookie with a Caramel Center and Sugar Cookie with a Chocolate Center. Each 19-ounce box retails for around $2.79.
NEW Crumb Cake & Muffin Mixes
Putting a spin on a coffee house favorite, Krusteaz has launched two new flavors that will join its already top selling Cinnamon Swirl Crumb Cake & Muffin Mix variety. The new Blueberry Swirl Crumb Cake & Muffin Mix has a vanilla-flavored cake base, features real blueberries and a brown sugar topping. The Chocolate Swirl Crumb Cake & Muffin Mix has a vanilla-flavored cake base loaded with delicious chocolate chunks, along with a delicious chocolate crumb mix that bakes into the center layer and offers a nice chocolate crunch on the top. Each 19-ounce box bakes one cake or 12 muffins and retails for around $2.79.
NEW Natural Southern Cornbread & Muffin Mix
Krusteaz Natural Honey Cornbread & Muffin Mix is the country's leading premium cornbread mix, offering a sweet and rich flavor with just the right touch of honey. As an extension of this line, Krusteaz has introduced a Natural Southern Cornbread & Muffin Mix. It bakes up a little less sweet with a denser consistency and slightly crunchy texture. Cornbread is such a versatile mix and bakers can easily tailor the recipe by adding freshly cut herbs, grated cheese or even bits of cooked bacon. Few dishes deliver so much for so little work. A 19-ounce box bakes 12 muffins; or one 8X8 pan; or one 9X9 pan; or a skillet and retails for around $2.49.
NEW Artisan Beer Bread Mix
Krusteaz expands its Artisan Bread Mix line with the launch of its Beer Bread Mix. When it comes to minimum input and maximum output in the kitchen, this beer bread mix is about as good as it gets. With no kneading or rising time involved, bakers can fill their homes with the mouth-watering aroma of freshly baked bread in less than an hour. The flavor possibilities are endless as bakers can use their favorite beer or any carbonated beverage for their own creative touch. Robust in flavor, this mix bakes a hearty and moist loaf. Perfect on its own, it's also great for sandwiches. A standard 1 lb. box makes one loaf of bread and retails for around $2.60.
The Krusteaz story began in 1932 when a group of women from a Seattle bridge club created a just-add-water pie crust that was an industry first. Today, Krusteaz remains a family-owned business that stands for innovative products, premium ingredients and easy-to-make mixes to fit every occasion. The product line includes pancakes, waffles, muffins and quick breads, cookies, dessert bars, cornbread, crumb cakes and more. Every box invites consumers to "Seize the What If…"™ and have fun in the kitchen, get a little messy, fuel their creativity and enjoy the possibilities Krusteaz mixes bring to the table.
About Continental Mills, Inc.
Continental Mills, Inc. is a privately held manufacturer and marketer of baking and beverage mixes, snacks and other high quality food products. Located in Tukwila, WA, the family-owned company has strong branded products sold under its Krusteaz®, WildRoots®, Kretschmer® Wheat Germ and Alpine® Cider lines as well as several licensed product extensions. Continental Mills' products are sold through retail, foodservice, and club store channels throughout the United States.
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