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Proprietary Solution Developed by Rosetta Provides Marketing and IT Departments with Greater Functionality and Efficiency to Create Personalized Commerce Experiences
PRINCETON, N.J., Sept. 30, 2013 /PRNewswire/ -- Rosetta, the Publicis Groupe customer engagement agency, today introduced an extension of the Adobe® Experience Manager eCommerce integration framework to connect with IBM WebSphere Commerce. The customizable and scalable commerce solution is designed to deliver an enterprise-class offering to marketing and IT departments to manage and optimize the commerce and content ecosystem, from brand engagement to immersive shopping experiences to checkout. Developed by Rosetta, the proprietary solution offers retailers and brands greater flexibility to create personalized commerce experiences by integrating two industry-leading commerce platforms.
Combining the best-in-class capabilities of Adobe Experience Manager and IBM's WebSphere Commerce platform, the integration provides marketers with digital asset management and the ability to quickly and easily control the content, layout and promotions of their online properties without sacrificing the robust capabilities of an enterprise commerce platform. Specific offerings include:
"We are the only agency in the market that can leverage trusted partnerships with IBM and Adobe, world-class technology chops and unrivaled customer experience capabilities," said Rosetta CEO Tom Adamski. "With this integration of Adobe's best-in-class web experience management system with IBM WebSphere Commerce, today's most innovative brands now have an out-of-the-box option to create a personalized omni-channel commerce experience for their customers and drive deeper levels of engagement across all consumer touchpoints."
"The digital experience influences consumer perception across both online and offline commerce," said Aseem Chandra, Vice President, Adobe Experience Manager and Target Business. "Companies must provide compelling content, an immersive experience and consistent brand presence across all channels to optimize their consumer's journey. We look forward to teaming with Rosetta as retailers use our industry-leading Adobe Experience Manager to drive their omni-channel initiatives."
Rosetta is among the top sellers of IBM WebSphere Commerce software and has completed more than 150 commerce implementations. The agency recently launched the first Commerce Center of Excellence to leverage Rosetta services and solutions and IBM Smarter Commerce technologies to drive innovation in customer engagement and commerce.
The integrated solution improves both the front-end shopping experience and back-end merchandising and marketing publishing processes. Marketing and IT departments now have the ability to manage and update storefront content delivery capabilities, search and navigational elements, checkout pages, product detail and imagery powered by IBM WebSphere Commerce and many other capabilities that had previously operated in individual siloes. IBM's software will drive product information and options, in addition to order fulfillment. Additionally, the solution allows for ready access to Adobe Analytics and Adobe Target, both part of the Adobe Marketing Cloud, to enable marketers to rapidly optimize content and maximize return on investment.
The ease of use of the integrated solution allows marketers to author and publish content, which lowers development costs, increases productivity and shrinks the time to go live. The feature-rich development environment allows the IT department to operate with greater agility and efficiency and empowers them to rapidly develop and deploy new templates, designs and web components.
Rosetta is a customer engagement agency engineered to transform marketing for the connected world. Our mission is to be a catalyst for growth, driving material business impact by translating deep consumer insights into personally relevant brand experiences across touch points and over time. Our unique capabilities and the way we activate them have enabled our market leadership position, operating as an independent brand in the Publicis Groupe of global agencies.
Shade Vaughn, Rosetta
Video with caption: "Rosetta, the Publicis Groupe customer engagement agency, today introduced an extension of the Adobe® Experience Manager eCommerce integration framework to connect with IBM WebSphere Commerce. The customizable and scalable commerce solution is designed to deliver an enterprise-class offering to marketing and IT departments to manage and optimize the commerce and content ecosystem, from brand engagement to immersive shopping experiences to checkout." Video available at: http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/FX-CL88073-20130930-01.mp4
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