Marty Daniel to NFL: Come on, man! - WTOC-TV: Savannah, Beaufort, SC, News, Weather & Sports

Marty Daniel to NFL: Come on, man!

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Marty Daniel took a break from making guns to make a point to the NFL, which has refused his company's attempt to buy commercial time on the super bowl.

"The first thing I thought was, come on man, really?,'' said Daniel, quoting a popular comment made frequently on ESPN pregame NFL shows. "So we've been sort of playing with that, come on man, play our ad and that's been a lot of fun.''

The CEO and owner of Daniel Defense is taking anything but a light approach to what, so far, has been a one-sided discussion.

While Daniel Defense is attempting to explain the content, intent and reasoning behind its ad, the NFL has simply said no.

"Our goal was to reach out to those Super Bowl fans who might not know who we are and make Daniel Defense fans of them,'' said Daniel. " Maybe they've made a decision, maybe they're not going to reverse the  ruling on the field, but at the end of the day, we want to do business with the NFL. That's the point here. And we want to start a conversation about the Second Amendment.''

It is league regulation and not federal law that prohibits the advertising of firearms, ammunition or other weapons on NFL broadcasts.

Daniel realizes the reaction to his commercial being refused has been framed by the national debate on gun rights. He also recognizes an opportunity to place his company at the center of that dialogue, which is what a Super Bowl commercial could do.

"We can say, 'Hey, you have a right to defend your family and I have a right to defend my family and we have the right to choose the best tool for that job,''' said Daniel. "And that is a Daniel Defense firearm.''

Because of the ongoing buzz about his ad, Daniel could end up getting that word out while saving the cost of Super Bowl advertising and still enjoy the game.

"I think the win without getting the Super Bowl run would be, we still get a lot of marketing out of this, we still get the conversation started,'' said Daniel. "And maybe we throw a Super Bowl party and ask Hank Williams Jr. to come.''

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