Beaufort aims to become wellness destination - WTOC-TV: Savannah, Beaufort, SC, News, Weather & Sports

Beaufort aims to become wellness destination

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In the Lowcountry, the city of Beaufort is trying to market itself as a wellness destination for visitors.

Whether it's biking along the Spanish Moss Trail, walking around the Waterfront Park or the Parish Church of St Helena's cemetery, city leaders want to offer a healthy add-on package for hotel customers.

The concept is the brainchild of Beaufort City Mayor Billy Keyserling who is working with the Beaufort Regional Chamber of Commerce and Beaufort Memorial's Lifefit Wellness Services to develop it.

"This is not a one-size-fits-all, but this is a demographic that we think that loves Beaufort, will come back to Beaufort and will want to spend money in Beaufort," said Keyserling.

Keyserling and several others spent all of last week working with Lifefit to test the idea.

They will now start to develop a marketing plan that they could roll out as early as the spring.

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