Port Royal selects firm to assist in city branding effort - WTOC-TV: Savannah, Beaufort, SC, News, Weather & Sports

Port Royal selects firm to assist in city branding effort

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PORT ROYAL, SC (WTOC) -

In the Lowcountry, Port Royal is one step closer to standing out.

Wednesday night, a subcommittee selected by the redevelopment committee unanimously voted to approve Rawle Murdy Marketing Firm from Charleston to help brand the town.

The firm will have until April 1 to submit a strategy on how to brand Port Royal.

The town hopes a brand will help distinguish it from nearby Beaufort and Bluffton.

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