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SOURCE Fairway Group Holdings Corp.
FAIRWAY WILL BE THE FIRST TO CARRY MURRAY'S NEW NON-GMO PROJECT VERIFIED SEAL CHICKEN!
Available in stores on January 17, 2014
NEW YORK, Jan. 13, 2014 /PRNewswire/ -- Fairway Group Holdings Corp. ("Fairway") (Nasdaq: FWM), the parent company of Fairway Market, announced that its 14 stores in the tri-state area will be the first to offer its customers Murray's Chicken bearing the "Non-GMO Project Verified" seal. This seal lets consumers know which Murray's Chicken products have met the Non-GMO Project standard.
These chickens feed on non-GMO corn and soybeans–crops most at risk for GMOs. The feed is regularly tested, and certified by a rigorous, independent verification process from the Non-GMO Project Verified, a non-profit organization committed to preserving and building sources of Non-GMO products, educating consumers, and providing verified non-GMO choices.
"Fairway offers a large variety of non-GMO items so we are very pleased to add Murray's Non-GMO chickens to our selection," said Herb Ruetsch, CEO of Fairway Market. "Customers will now have a great choice for a non-GMO chicken at an affordable price."
"We are reaching a tipping point in consumer habits and behaviors as it pertains to GMOs in their food," says Steve Gold, Vice President Sales and Marketing of Murray's Chicken. "Murray's receives dozens of requests from customers each week asking for non-GMO chickens. We are delighted to show them 'we heard you' with our Non-GMO Project Verified line of chicken. Many consumers are very price sensitive when it comes to buying organic food for its non-GMO attributes. Murray's is breaking that barrier by offering 'better-for-you' non-GMO chicken without the organic price tag."
About Fairway Market
Fairway Market (NASDAQ:FWM) is a high-growth food retailer offering customers a differentiated one-stop shopping experience "Like No Other Market". Fairway has established itself as a leading food retailing destination in the Greater New York City metropolitan area, with stores that emphasize an extensive selection of fresh, natural, and organic products, prepared foods, and hard-to-find specialty and gourmet offerings, along with a full assortment of conventional groceries. Fairway is headquartered in New York, New York. For more information, go to www.fairwaymarket.com
About Murray's Chickens
Murray's Chickens are raised in the heart of Pennsylvania's Lancaster countryside by a select number of family farms that embrace our vision. We at Murray's Chickens believe our consumer is becoming increasingly concerned with how food is produced and how farm animals are raised and treated. Farmers and companies are responding with various labels and claims. Our label claims, such as "Grown Without The Use Of Antibiotics" and "Certified Humane" assure our customers the Murray's Chicken they are serving their family was produced 'better-for-you' whether it be more humane, sustainable or healthy. For more information, go to murrayschicken.com
Except for historical information contained herein, the statements in this release are forward-looking and made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements involving known and unknown risks and uncertainties and other factors that may cause Fairway's actual results in current or future periods to differ materially from forecasted results. Food retail is a large and highly competitive industry, and Fairway's business involves many risks and uncertainties, including, but not limited to: our ability to open new stores on a timely basis or at all; our ability to achieve sustained sales and profitable operating margins at new stores; the availability of financing to pursue our new store openings on satisfactory terms or at all; our ability to compete effectively with other retailers; our ability to maintain price competitiveness; the geographic concentration of our stores; our ability to maintain or improve our operating margins; our history of net losses; ordering errors or product supply disruptions in the delivery of perishable products; restrictions on our use of the Fairway name other than on the East Coast and in California and certain parts of Michigan and Ohio; our ability to retain and attract senior management, key employees and qualified store-level employees; rising costs of providing employee benefits, including increased healthcare costs and pension contributions due to unfunded pension liabilities; our ability to satisfy our ongoing capital needs and unanticipated cash requirements; and other risk factors detailed in our filings with the Securities and Exchange Commission ("SEC"), and available at the SEC's website at www.sec.gov. You are urged to consider these factors carefully in evaluating the forward-looking statements herein and are cautioned not to place undue reliance on such forward-looking statements, which are qualified in their entirety by this cautionary statement. The forward-looking statements made herein speak only as of the date of this press release and the company undertakes no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.
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