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SOURCE PR Newswire Association LLC
As journalists and bloggers publish in multiple channels, the need for a rich content mix is even greater--but cutting through the information overload can prove challenging.
NEW YORK, Feb. 19, 2014 /PRNewswire/ -- PR Newswire for Journalists today announces a fresh design and features aimed at meeting the needs of the media community head-on, and enhancing the way reporters and bloggers interact with their community and connect to story ideas and resources.
The last decade brought many changes to the media industry-online and paid search rose to dominate advertising, MySpace gave way to Facebook, Twitter and LinkedIn, and mobile and on-demand platforms affected reader and viewer habits profoundly-but perhaps the most radical change of all has been in the evolution of the journalism profession.
PR Newswire for Journalists: New Features for the World of Infinite Information and Finite Attention
Today, the sheer amount of content available-from breaking news and crowd-sourced opinion sites, to policy blogs and live Tweeting events-can make it difficult for journalists to cut through the noise and find accurate, relevant and newsworthy information. Reporters and bloggers are also required to write, curate and share content in multiple channels, making effective tools for media professionals more valuable than ever. The enhanced PR Newswire for Journalists addresses these issues directly.
Enhancements that Serve the Media Community and Connect Users to Stories
The site's new design features significant upgrades such as:
"We take great pride in the long-standing relationships we have with thousands of editors, journalists and bloggers, and in a recent survey of this community we outranked competitors for trustworthiness, and valuable, well-targeted information," said Jason Edelboim, Senior Vice President, Global Media & Distribution, PR Newswire. "These exciting enhancements to PR Newswire for Journalists will help our PR Newswire for Journalists community stay ahead of the latest professional trends and continue to provide their readers, listeners and viewers with original, insightful and engaging stories."
Take a quick video tour of the NEW PR Newswire for Journalists: http://prn.to/TheNewPRNJ
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content - from rich media to online video to multimedia - and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
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