Watch at 6 p.m.: Costly Comments - WTOC-TV: Savannah, Beaufort, SC, News, Weather & Sports

Watch at 6 p.m.: Costly Comments


Online reviews can make or break a business.

One of the most prominent review sites is Yelp, which offers a platform for the public to review almost any kind of business for free. But negative comments can hurt a business's bottom line.

Business owners have no control over these posts - so a customer with a vendetta could really hurt their reputation. That's right, with a daily average of 108 million visitors, Yelp can go a long way to help or hurt a business. Just one negative comment can do a lot of damage. But it's how businesses respond that makes all the difference.

Watch Lynda Figueredo's report on THE News at 6.

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