Port Royal's unique charm stands out for branding identity - WTOC-TV: Savannah, Beaufort, SC, News, Weather & Sports

Port Royal's unique charm stands out for branding identity

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PORT ROYAL, SC (WTOC) -

The town of Port Royal's "Unique Charm" may be what sets it apart from its neighbors.

That's based on more than 250 quantitative surveys and charrettes the town's marketing firm, Rawle Murdy, discovered through the last four months of research.

The firm presented a branding update Thursday afternoon at town hall.

Other choices included Port Royal's "Natural Beauty" and "Business Potential."

The next step for the marketing firm is to develop an action plan based on their research to give to town officials.

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