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SodaStream Appoint Executive to Lead Global Sales and Marketing

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SOURCE SodaStream International Ltd.

Yoram Evan appointed Chief Commercial Officer

AIRPORT CITY, Israel, April 29, 2014 /PRNewswire/ -- SodaStream International Ltd. (NASDAQ: SODA), the world's leading manufacturer and distributor of home beverage carbonation systems, today announced the appointment of Yoram Evan as Chief Commercial Officer.  In this role Yoram will lead and drive the worldwide commercial strategy and P&L execution, reporting directly to Daniel Birnbaum, Chief Executive Officer of SodaStream.

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Evan brings a wide range of leadership experience to SodaStream.  Most recently, Evan established and served as CEO of Tsvetnoy Central Market, a unique and award-winning Moscow department store, while serving as CFO and board member for RGI International Ltd., a publicly-traded real estate development company specializing in high-end residential and commercial projects in Russia.  Prior to that, Evan served as CEO of USA Detergents, a US-based consumer packaged-goods company, where he oversaw the expansion into the US and Canada's Food, Drug and Mass markets and development of licensed product lines with Betty Crocker, Snapple, Brillo and others.  Before that, Evan was CFO and VP Operations for Netgrocer.com, a nationwide online supermarket and e-commerce pioneer.  Evan began his career as an Economist in Israel's Ministry of Finance.

"We are very excited to welcome Yoram to SodaStream," stated Daniel Birnbaum.  "He brings a strong combination of sales, marketing and financial expertise that will help fuel our next phase of global growth.  Personally, I look forward to working directly with Yoram to execute our expansion plans as well as having additional time to focus on innovation and partnerships to lead our fast growing category into the mainstream."

About SodaStream
SodaStream International Ltd. (NASDAQ: SODA) is the world's leading manufacturer and distributor of home beverage carbonation systems, which enable consumers to easily transform ordinary tap water instantly into carbonated soft drinks and sparkling water. Soda makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water.  Our products are environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use.  In addition, our products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles. SodaStream products are available at more than 65,000 retail stores in 45 countries around the world, including approximately 17,000 retail stores in the United States.  For more information please visit www.sodastream.com.

Forward Looking Statement
This release contains forward-looking statements, which express the current beliefs and expectations of management. Such statements are based on management's current beliefs and expectations and involve a number of known and unknown risks and uncertainties that could cause our future results, performance or achievements to differ significantly from the results, performance or achievements expressed or implied by such forward-looking statements. Important factors that could cause or contribute to such differences include risks relating to: our ability to expand into our target markets, including the United States; our ability to continue to develop or maintain our presence in retail networks; our ability to develop and implement production and operating infrastructure to effectively support our growth; the success of our marketing campaigns and media spending in terms of increased sales or increased product and brand name awareness; our ability to maintain our customer base in markets where we have an established presence; the risks associated with our reliance on exclusive arrangements for the distribution of our home beverage carbonation systems and consumables in each of the markets in which we use third-party distributors; our ability to compete effectively with other companies which currently offer, or may offer in the future, competing products; potential product liability claims if any component of our home beverage carbonation systems is misused; our ability to protect our intellectual property rights; our being found to have a dominant position in certain markets which may place limits on our ability operate; risks associated with our being subject to fluctuations in currency exchange rates; our potential exposure to greater than anticipated tax liabilities; our products being subject to extensive governmental regulation in the markets in which we operate; adverse conditions in the global economy which could negatively impact our customers' demand for our products; and other factors detailed in documents we file from time to time with the United States Securities and Exchange Commission.  Forward-looking statements in this release are made pursuant to the safe harbor provisions contained in the Private Securities Litigation Reform Act of 1995.

Contact:
Yonah Lloyd
Chief Corporate Development and Communications Officer
Phone: +972-3-976-2462
yonahl@sodastream.com

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