New Elon University poll reflects Tillis, Hagan name recognition - WTOC-TV: Savannah, Beaufort, SC, News, Weather & Sports

New Elon University poll reflects Tillis, Hagan name recognition numbers

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A new Elon University Poll shows Thom Tillis' name recognition growing as he campaigns to face Sen. Kay Hagan in November A new Elon University Poll shows Thom Tillis' name recognition growing as he campaigns to face Sen. Kay Hagan in November

ELON, NC (WECT) – An increase in political advertising has reportedly helped Thom Tillis' name recognition in the campaign for the Republican nomination for U.S. Senate. A new Elon University Poll shows the state House Speaker has opened a wide lead over the leading challengers for the party nomination.

More than 670 registered voters were polled by phone between April 25-28, and among them 63 percent said they had heard of Tillis' name, compared to 26 percent for Mark Harris and 21 percent for Greg Brannon. Tillis' improvement coincides with an increase in political advertising leading up to the May 6 primary election day. A similar Elon University Poll in February showed Tillis at 38 percent name recognition.

"In regard to name recognition, Thom Tillis is the clear winner among the GOP primary candidates for U.S. Senate," Assistant Professor Kenneth Fernandez, director of the Elon University Poll said in a news release. 

Tillis' favorability ratings have increased at a much smaller pace. More than 21 percent of respondents in the April poll said they had a "favorable" opinion of Tillis, compared to about 18 percent in February. Tillis' "unfavorable" number stayed fairly similar at 32 percent, compared to 33 percent in February. The difference came from those responding "I don't know/neither" which went from 48 percent in February to 45 percent in April.

Incumbent Senator Kay Hagan saw her "favorable" rating jump slightly to 35 percent from 33 percent in February, while her fellow Senator Richard Burr's "favorable" went from 33 in February to 32 in April. Burr's "unfavorable" ratings are much lower than others polled, sitting at 34 percent compared to Hagan's 47 percent, 43 percent for Governor Pat McCrory and 51 for President Barack Obama.

Click here to see the data from the latest Elon University poll: http://bit.ly/1miD6BT

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