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SOURCE Kellogg Company
New Kellogg's® Jif™ Peanut Butter cereal, Rice Krispies Multi-Grain Shapes bring additional wholesome offerings to the cereal aisle
BATTLE CREEK, Mich., May 15, 2014 /PRNewswire/ --
Cereal and milk is America's number one breakfast combination and to give cereal lovers even more options, Kellogg's® is launching two new wholesome and delicious cereals made with whole grains.
New Kellogg's® Jif™ Peanut Butter cereal is made with real Jif® peanut butter. It has 100 calories and 8 grams of whole grains, along with 11 vitamins and minerals. New Rice Krispies® Multi-Grain Shapes cereal features fun graham-flavored shapes that are perfect for small hands, making them ideal for snacking or in a bowl with milk. This multi-grain cereal is made with rice and whole grain and is a good source of fiber, has 12 vitamins and minerals and 6 grams of sugar per serving.
"A serving of cereal with a cup of skim milk is a great way to help recharge your body, with protein to rebuild and grains for energy," said Michael Allen, president, Kellogg U.S. Morning Foods. "It's a smart way to start your day with a great breakfast."
Cereal also makes a great snack, and now enjoying a favorite cereal as an on-the-go snack is easier than ever. New Kellogg's On the Go Fun cereal pouches are a good-for-you snack option featuring family favorite cereals -- Froot Loops®, Krave® Chocolate, Apple Jacks® and Corn Pops® – in single-serving portable snack packages.
The new cereal products are just a few of the 34 new products from Kellogg brands that will arrive at grocery retailers over the next few weeks. In addition to cereals, Kellogg brands will debut cookies, crackers, salty snacks, frozen breakfast options and snack bars.
"New snack products from Kellogg brands range from cookies that will bring a smile to cookies lovers of all ages, to wholesome snacks and crackers for nearly every occasion," said Brian Huff, president, Kellogg U.S. Snacks. "They are from the brands that people love and were specifically created to meet their lifestyles and taste preferences."
"New frozen food offerings from Kellogg brands are based on a keen understanding of what our consumers are looking for in a frozen breakfast option," said Andrew Loucks, president, Kellogg Frozen Food. "MorningStar Farms® is focused on providing great tasting, smart veggie options, and Eggo® is providing warm, delicious and convenient ways to start the day."
About Kellogg Company
At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2013 sales of $14.8 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Our brands – Kellogg's®, Keebler®, Special K®, Pringles®, Frosted Flakes®, Pop-Tarts®, Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Mini-Wheats® and more – nourish families so they can flourish and thrive. Through our Breakfasts for Better Days™ initiative, we're providing 1 billion servings of cereal and snacks – more than half of which are breakfasts – to children and families in need around the world by the end of 2016. To learn more about Kellogg, visit www.kelloggcompany.com or follow us on Twitter @KelloggCompany.
Jif is a trademark of The J.M. Smucker Company, used under license.
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