Picture this: Charleston professor says he was fired after pict - WTOC-TV: Savannah, Beaufort, SC, News, Weather & Sports

Picture this: Charleston professor says he was fired after picture appeared on beer can

CHARLESTON COUNTY, SC (WCSC) - Dr. Paul Roof has been an educator for 15 years, spending the last six at Charleston Southern University.

Roof says University officials fired him Friday, over reaction from his students after his likeness appeared on a beer can.

"They specifically cited in my meeting the Total Wine ad, and that it was on my Facebook page, and students liked that," he said.

"I'm not compensated for the image, I don't own the image, and the use of the image was a surprise to me."

A university spokesman said the school would not comment on personnel matters.

The photo of Roof, which was taken last fall at a beard competition in New Orleans, can be seen on beer cans for Holy City Brewing, a North Charleston craft brewery. It also appears on company posters and t-shirts.

This is not the first time the likeness of Dr. Roof as "Chucktown Follicle Brown," has been used. In Spring of 2014, the photo appears in advertisements for technology conference Dig South. Roof says a church in Lubbock, Texas also used the photo for a mustache event.

In 2007, the South Carolina native founded the Holy City Beard and Moustache Society. Each year, the group hosts a regional championship, and has partnered with Holy City Brewing as a sponsor each of its five years.

The sociology professor says Charleston Southern was aware of his relationship with the company, and said it never posed an issue prior to advertisements for the beer can.

Chris Brown, an owner of Holy City Brewing, said his heart dropped when he heard Roof was no longer employed by Charleston Southern.

Brown said his team thought the likeness on company products would honor him.

Since posting the news on his Facebook page, the longtime professor received an outpouring of support from friends and former students. One supporter started a fundraising page in Roof's honor, with proceeds going to Lowcountry Women with Wings, a center for women with Ovarian cancer.

Each year, the Dr. Roof's society donates to the group with proceeds from its regional championship. Within hours of the Facebook post, supporters doubled the fundraising goal of $1,000.

"It's overwhelming," he said.

"I will give Charleston Southern credit," he said. "They never discriminated against me in terms of having a beard."

"It almost feels like you're a witness to your own funeral, because being fired is almost like a miniature death."

Copyright WCSC 2014. All rights reserved.

  • NewsNewsMore>>

  • Savannah City Council shoots property bid down at fairground site

    Savannah City Council shoots property bid down at fairground site

    Monday, October 23 2017 4:43 PM EDT2017-10-23 20:43:16 GMT
    (Source: WTOC)(Source: WTOC)

    Not for sale, at least right now.  A vote from Savannah City Council at the very end of the regular meeting on the 12th strikes down a bid on a portion of the fairground property scooped up by Savannah a little more than a year ago. We're asking why that bid was shot down, and talking to the would-be developer who says the city's decision was a shock. Savannah City Council determined that the bid from Aeroscope Studios on 15 acres of the fair ground site wasn't enough. Lo...

    More >>

    Not for sale, at least right now.  A vote from Savannah City Council at the very end of the regular meeting on the 12th strikes down a bid on a portion of the fairground property scooped up by Savannah a little more than a year ago. We're asking why that bid was shot down, and talking to the would-be developer who says the city's decision was a shock. Savannah City Council determined that the bid from Aeroscope Studios on 15 acres of the fair ground site wasn't enough. Lo...

    More >>
  • Georgia Southern announces new interim head coach

    Georgia Southern announces new interim head coach

    Monday, October 23 2017 4:19 PM EDT2017-10-23 20:19:22 GMT
    (Source: WTOC)(Source: WTOC)
    On Sunday, Georgia Southern announced the firing of head football coach Tyson Summers. The program's interim head coach was introduced to the Eagle Nation on Monday Assistant head coach Chad Lunsford will run the program for the rest of the season. It will be his job to salvage the rest of the year after an 0-6 start. "These kids have the work ethic," said Chad Lunsford, Georgia Southern Interim Head Football Coach. "They have the want to. We just have to get ou...More >>
    On Sunday, Georgia Southern announced the firing of head football coach Tyson Summers. The program's interim head coach was introduced to the Eagle Nation on Monday Assistant head coach Chad Lunsford will run the program for the rest of the season. It will be his job to salvage the rest of the year after an 0-6 start. "These kids have the work ethic," said Chad Lunsford, Georgia Southern Interim Head Football Coach. "They have the want to. We just have to get ou...More >>
  • Good News: Red, White and Blue BBQ

    Good News: Red, White and Blue BBQ

    Good News: Red, White and Blue BBQ

    Monday, October 23 2017 4:04 PM EDT2017-10-23 20:04:27 GMT
    (Source: WTOC)(Source: WTOC)

    The organization that is there for the families of fallen heroes once again made sure they will be able to help. The 200 Club of the Coastal Empire's Red, White and Blue Barbecue was a fundraiser to continue providing financially for the families of first responders killed in the line of duty, while offering tribute along with support. "We pay full college education for the families of our fallen, and immediate financial relief, so it's about a $250,000 commitment every time ...

    More >>

    The organization that is there for the families of fallen heroes once again made sure they will be able to help. The 200 Club of the Coastal Empire's Red, White and Blue Barbecue was a fundraiser to continue providing financially for the families of first responders killed in the line of duty, while offering tribute along with support. "We pay full college education for the families of our fallen, and immediate financial relief, so it's about a $250,000 commitment every time ...

    More >>
Powered by Frankly