E-cigarette ads target 24M kids, adolescents - WTOC-TV: Savannah, Beaufort, SC, News, Weather & Sports

E-cigarette ads target 24M kids, adolescents

Posted: Updated:
A new study shows more young adults are exposed through e-cigarettes through TV ads. (Source: KARE/CNN) A new study shows more young adults are exposed through e-cigarettes through TV ads. (Source: KARE/CNN)

(KARE/CNN) – The number of teens exposed to e-cigarette advertisements has exploded, increasing the likelihood that they'll one day try smoking, according to a study published in the Journal Pediatrics.

Ads for traditional cigarettes have been banned from TV since 1971, but e-cigs are fair game.

Researchers found youth exposure to e-cigarette ads increased by 256 percent from 2011 to 2013, exposing them to 24 million U.S. kids.

A lot of the ads aired on national cable networks, according to the study in 2013, the cable network AMC aired the most e-cigarette advertising, followed by Country Music Television.

But the study mentioned many others were shown during popular network shows like The Bachelor, Big Brother and Survivor.

The FDA is considering banning the sale of e-cigs to minors, but marketing and advertising restrictions are currently not part of the proposal.

Copyright 2014 KARE via CNN. All rights reserved.

Powered by WorldNow