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Geneia Sponsors Runner's World Heartbreak Hill Half & Festival

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Two Geneia Employees Go from Non-Athlete to Half Marathon Runners in 11 Weeks

BOSTON, June 5, 2014 /PRNewswire/ -- Geneia announced today that the company is sponsoring the Runner's World Heartbreak Hill Half & Festival in Boston on June 6th-8th, 2014.

Geneia Runners: Gretta, Heather & Linda

"At Geneia, we wholeheartedly embrace the idea that health care innovation and wellness begins with us. That's why we are thrilled to sponsor the Runner's World Heartbreak Hill Half & Festival and to field a team of runners that includes Gretta and Linda, two Geneia employees who have never considered themselves athletes," said Heather Lavoie, President of Geneia and also an avid runner who will be running the 'Hat Trick;' that is, the 5K, the 10K and the half marathon. 

"I am especially proud of Gretta and Linda who leaped at the opportunity to go from non-athlete to half marathon runner in 11 short weeks, and grateful that they have allowed all of us to follow their journey," said Lavoie. 

Gretta and Linda are 50-something nurses training for the half-marathon.  They are women seeking the kind of challenge that simultaneously motivates and scares them.  They are also members of Geneia's team of nurses, physicians, technologists, and business professionals creating products and services that improve health care cost, quality, and accessibility.  Their journey to the half marathon has been chronicled on with updates posted every Thursday.

Geneia is also exhibiting at the Runner's World Expo on Friday, June 6th, 3:00 – 7:00 pm, and Saturday, June 7th, 8:00 am6:00 pm.  All are invited to visit booth #200 to learn more about Geneia and to get their picture on the cover of Runner's World magazine.

Geneia specializes in the development of advanced clinical, analytical, and technical solutions for health care.  Our dedicated team of physicians, nurses, technologists, analytics experts, and business professionals brings significant experience in all aspects of health care to create products and services that drive improved health care cost, quality, and accessibility. Geneia helps hospitals, physicians, health plans, brokers, employers, and consumers succeed in the post health care reform environment. For more information, visit

The inaugural Runner's World Heartbreak Hill Half & Festival will take place June 6 to 8, 2014 in Boston, and is the second event owned and operated by Runner's World, the largest and most influential media brand in the running space. Boston College will be the headquarters of the Festival with all three races- the 5K, 10K and Half Marathon – at points covering the legendary Heartbreak Hill. Boston running icon Dave McGillivray and his DMSE Sports team will be the Festival's race director. The half marathon begins at 7 a.m. on June 8, taking runners on a scenic tour of Newton. The Festival begins Friday, June 6 with kids' runs at 6 p.m. On Saturday, June 7, the 5K begins at 7 a.m., and the 10K starts at 8:30 a.m. Runner's World also owns and operates the Runner's World Half Marathon & Festival in Bethlehem, PA. That event, which will be held for the third time Oct. 17­ to 19, 2014, began in 2012 and has featured over 6,000 runners in each of the past two years. For more information or to register for any of the races or events, log on to or get instant updates on Twitter (@hhhalf) and Facebook (Heartbreak Hill Half & Festival). 

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