Digital Paula Deen Network to launch in September - WTOC-TV: Savannah, Beaufort, SC, News, Weather & Sports

Digital Paula Deen Network to launch in September

SAVANNAH, GA (WTOC) -

Paula Deen Ventures has announced plans for the creation of the Paula Deen Network.

This new interactive digital experience will allow viewers to engage and access Paula and her Southern home cooking, anytime, anywhere on a computer, smartphone or tablet.

The expected launch of the Paula Deen Network is September 2014, and fans can even sign up now to receive updates at PaulaDeen.com. 

"Guess who's going digital, y'all! I'm so excited about my new online Network and can't wait to show everyone what we've been working on. We're going to have so much fun being together and cooking up some wonderful new and classic dishes. Y'all can get my recipes, tips and cooking anytime you want – this is for you. I can't wait to crank up the oven and get cooking for the people I love: my family, my friends and my fans!" says Deen.

The Paula Deen Network is a paid subscription-based online offering. Early registration will begin in July, allowing Paula's most passionate fans to ensure they are subscribed as soon as it launches.

In addition to the launch, individuals who pre-register at PaulaDeen.com will be automatically entered into a sweepstakes for a chance to win an all-expense paid trip to Savannah to join the live studio audience.  

For those unsure about signing up, a 14-day free trial period will be available to all users at the time of the September launch.

According to Paula Deen Ventures CEO Steven Nanula in a statement, "While Paula had several offers to return to broadcast television; she ultimately decided to launch the Paula Deen Network because it gives her a greater level of direct access to her millions of fans when it is convenient for them. In addition, Paula will enjoy full creative control of the shows, recipes and content, and be able to give her fans exactly what they love most about her. With 4.2 million fans on Facebook and 1.24 million followers on Twitter, it was clear to us that an interactive digital network was the way to go."

On the Paula Deen Network, Paula will provide her signature Southern dishes and simple, healthy meals in a fun, unscripted format on a daily basis with all-new recipes, episodes and cooking tools. In addition to access via computer, smartphone, or tablet, officials say Smart TV compatibility will be introduced at a future date.  

Production for the Paula Deen Network began in mid-May at Paula's new studio in Savannah, which has been designed to resemble the set of her first television series, "Paula's Home Cooking." Paula has teamed up with her longtime producer, Gordon Elliott, who is executive producer of her live tour, "Paula Deen Live!", and creator of The Chew on ABC.

"She was always bigger than a 30-minute television show and now she has the perfect medium to share her cooking, her personality and her life with fans anytime they want to watch. Whether it's a quick delicious dinner or a family feast with games and guests, she can do it all - when and how her fans want it," said Elliott in a release.

A preview of the Paula Deen Network will be shared at the first Paula Deen Live! shows in Pigeon Forge, TN on Saturday, June 21 and Sunday, June 22. Tickets for the Paula Deen Live! shows, sponsored by Springer Mountain Farms chicken, can be purchased online here.

Paula will appear at her The Lady & Sons restaurant on the corner of Congress and Whitaker streets in downtown Savannah on Wednesday at 11 a.m. She will arrive by trolley and speak with a megaphone about the new network launch.

Copyright 2014 WTOC. All rights reserved.

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