Port Royal gets new tagline - WTOC-TV: Savannah, Beaufort, SC, News, Weather & Sports

Port Royal gets new tagline


"Cool. Coastal. Far from Ordinary." - This is the official new tagline for the town of Port Royal following the unanimous vote by the town council.

For years, Port Royal has struggled to set itself apart from its neighbors like Beaufort and Hilton Head Island. But with the new tagline and logo, some folks believe this will help it stand out from the crowd.

This simple design of the town's name bearing an anchor against the date of its establishment will soon be seen by countless people in future marketing campaigns.  

Some folks including local business owner and realtor Carol Poore have been waiting a long time for this. She came to Port Royal 20 years ago and knows the effect it has on visitors. 

"I've literally had people that just came in for a Marine graduation and just fell in love and wanted to come back…and they've come back and now they live here," she said. 

Aside from offering charm, history and hospitality, she says Port Royal is one of the few walking communities left.

"You just expect to see Andy Griffith walking down the street like with Mayberry, it just is that kind of town," Poore said. 

Poore and others want to see Port Royal recognized once and for all for what it has to offer businesses and tourists.

Town leaders hired a branding consultant who spent six months researching what best represents it.

"Charm" and "history" were among the top choices but in the end, it was its connection to water that lead them to choose "Cool. Coastal. Far From Ordinary." 

"The term history didn't come out as often as the term water," Port Royal Councilman Joe Lee said. 

Lee said the icing on the cake is the town's 1562 settlement which is etched onto the new logo. 

"And this pre-dates Jamestown and St. Augustine and all the other cities that claims to be the oldest places in America. No one else can pre-date that date," he said.

The next step for the town is to launch a social media campaign that will market the new tagline and logo. 

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