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Improved 2.0 data structure and content offer more clearly defined neighborhood boundaries for enhanced location-based targeting.
White River Junction, Vermont (PRWEB) July 10, 2014
Maponics, a leader in geospatial data, today announced major enhancements to its Neighborhood Boundaries product. The products 2.0 version introduces a more uniform data structure, improved organization of neighborhood types, and expansion of the neighborhood hierarchies.
Weve collected feedback from our customers and have responded with the next generation of Neighborhood Boundaries, said Product Manager Steve Zuckerman.
The enhanced data structure offers increased ease of use, functionality, and accuracy, and helps to guarantee consistency in worldwide data, without the loss of any boundaries from the previous iteration of the product.
Maponics Neighborhood Boundaries offers data for more than 159,000 neighborhoods in the United States and Canada, more than 20,000 neighborhoods in Europe, and more than 11,000 neighborhoods across South America, Asia Pacific, the Middle East, and Africa. The new release also offers improved language support, with native, Roman, and English data fields. Fields in the dataset have been optimized to increase simplicity.
The 2.0 data structure re-categorizes neighborhoods to reflect their unique features more effectively. It offers four clearly defined layers Macro, Neighborhood, Sub-Neighborhood, and Residential making it easier for customers to filter neighborhoods based on type and application. Finally, the framework of the new Neighborhoods release is structured to support future add-ons of other geographies and analytics data.
The previous data structure allowed targeting based on limited criteria, said Zuckerman. With more granular and better-defined data, Neighborhoods 2.0 enables increased flexibility to optimize location-based targeting.
Maponics is continuously expanding its product family to include communities where people live, work, and play. Zuckerman commented, We communicate openly with our customers to make sure we capture the geographies that matter most to them. We then measure our results and go back to our customers for feedback so we know were working where our customers need us to be.
For more information on Maponics Neighborhood Boundaries, visit our Neighborhood Boundaries web page, email info(at)maponics(dot)com, or call (800) 762-5158.
Maponics has become the market leader for comprehensive boundary databases that underpin today's location-based services and analytics. Maponics creates, publishes, and updates geographic files for the areas that define where people spend their time and money, such as neighborhood boundaries, ZIP Code boundaries, and school boundaries. Maponics customers include many of today's best-known web, social media, and real estate brands, including over 70% of the top real estate websites. The company is headquartered in Vermont. For additional information, visit maponics.com.
Maponics and/or other noted Maponics related products contained herein are registered trademarks or trademarks of Maponics, LLC. All other registered and unregistered trademarks herein are the sole property of their respective owners.
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