The latest CCU lodging report shows occupancy numbers for the Fourth of July Holiday week were down nearly five percent, as compared to the same time last year. | Source: WMBF News
MYRTLE BEACH, SC (WMBF) - Grand Strand tourism leaders say they aren't worried about a dismal lodging report for the Fourth
of July Holiday week.
The latest CCU lodging report shows occupancy numbers for the Fourth
of July Holiday week were down nearly five percent, as compared to the same time last year. The report also shows six weeks prior to that time period, occupancy was down nearly four percent.
The report not only shows that fewer people stayed in hotels, condos and campsites during the holiday, but it shows revenue per available room was also down. It's down 8.5 percent, as compared to 2013.
The chamber says despite those numbers, overall, they're actually tracking numbers of tourist and dollars being spent that are up, compared to last year.
The general manager of Ocean's One, located on Ocean Boulevard, says they're also not worried.
"The Fourth of July is a high occupancy week and a high rate week, but you don't take one week and look at the whole year," said Ray Booth.
Booth said he believes higher hotel rates during the holiday may have contributed to families staying for shorter periods of time or staying home all together.
Chamber officials said another thing that could have contributed to lower numbers is the fact that summer vacation started later for some schools up north who had to make up for lost school time because of the harsh winter.
Whatever the reasons may be, Chamber officials say they are pushing forward and working on the Fall campaign with the hopes of bringing even more people back to the beach again.