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SOURCE Introspex, Inc.
Company Enables Developers to Optimize Mobile Apps for Revenue, Customer Relevancy and Engagement via Real-Time and Replayed Application Performance Information on Android and iOS
NEWPORT, Calif., Aug. 11, 2014 /PRNewswire/ -- Introspex, Inc., a pioneer in non-intrusive mobile application performance and customer experience management, today emerged from stealth mode with a patent-pending mobile application experience optimization solution. Introspex provides measurable performance and customer information for developers, marketers and operations specialists so that mobile apps can be optimized for the best customer experience and performance. Unlike other mobile experience management solutions, only Introspex is non-intrusive and requires zero code instrumentation or injection, thereby making it easy for developers to quickly iterate application versions without the risk associated with embedding and monitoring extra code. The Introspex solution addresses the majority of shortcomings available today, from any current technology:
Ali Hedayati, Introspex Chairman commented, "Managing mobile applications has become business critical for online businesses and enterprises alike. Introspex correlates mobile application performance to top-line growth by bridging the actual customer experience and behavior to the actual conversion. This bridge is built at the first phase of application development and is used as a model to quickly iterate and optimize apps for performance, user experience and results."
Mobile application adoption has exceeded all analysts' forecast in the past two years. Mobile data traffic is currently growing at a rate of 81% year over year.1 The vast majority of this traffic passes through mobile applications, making it essential that mobile apps meet user expectations in functionality and performance if they are to meet business goals.
Introspex returns application performance information to developers and marketers in real time, without interfering with the application code. Through the Introspex Observation Layer™, unique in the app development industry, Introspex provides the essential information developers need to make their applications more effective with every iteration.
"Building a customer experience that seamlessly translates from desktop to mobile is one of the biggest challenges we face in our mobile-driven landscape," says Amy Zhou, Vice President of Product for JustFab.com. "Working with Introspex has enabled us to capture behavioral data on both a qualitative and quantitative level, which translates into optimization opportunities that increase customer satisfaction, loyalty, and conversion for our mobile applications."
The Introspex solution is highly scalable and is proven with commercial customers including the one of nations largest bricks and mortar retailers who is expanding their mobile application capabilities and fast growing online retailers such as JustFab. The company is also working with the nation's largest healthcare insurer and provider. A free trial version of Introspex has been widely downloaded by developers. Interested developers can learn more at the Introspex website.
Introspex provides Mobile Customer Experience Management solutions that enable companies to drive more revenue, increase customer loyalty and become more relevant to their customers via their mobile applications. Through a deeper understanding of their customers' behavior and preferences on mobile applications, Introspex helps both developers and business professionals fine-tune apps for optimal results, create competitive advantage and remove business risk as revenue shifts to mobile from other channels. Unlike traditional application performance solutions, only Introspex is purpose built just for mobile apps, is completely non-intrusive to applications or development processes, and provides critical real-time and replayable insights. Introspex, Inc. is privately held, and was formed in 2011 by industry veterans with extensive mobile technology background. It was incorporated in 2012. Introspex is located in Newport, California. For more information, please visit http://www.introspexapps.com or call 949-873-6277.
1 Source: Tablet Growth, Morgan Stanley® Research, May 2014
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