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SOURCE Qorvis MSLGROUP
Next generation measurement tool records moment to moment audience reactions
WASHINGTON, Aug. 12, 2014 /PRNewswire-USNewswire/ -- Qorvis MSLGROUP has launched the Real-Time SentiMeter, a web-based sentiment analysis tool developed by its in-house research firm. The Real-Time SentiMeter allows audiences to use their personal mobile devices to track opinions and reactions moment-to-moment.
The Real-Time SentiMeter, administered and analyzed by Clarus Research Group, a full-service survey research firm that is part of Qorvis MSLGROUP, is the next generation of audience measurement, providing flexibility, adaptability, and detailed metrics that you can't get through traditional dial testing.
The Real-Time SentiMeter provides the scalability needed so that anyone, anywhere, at any time can weigh in on speeches, presentations, videos and more. Based on users' reactions, clients can learn more about the effectiveness of messaging, right down to the influence of individual phrases and gestures. The results are tracked and catalogued, and can be segmented by subgroup; including, age, gender, political affiliation and brand awareness.
"In our business, measuring the impact of messaging and delivery is critical," said Michael Petruzzello, public affairs practice director for MSLGROUP North America and president of Qorvis MSLGROUP. "The Real-Time SentiMeter is an innovative and customizable tool that will provide our clients with swift and actionable feedback to shape how they present their communications."
The Real-Time SentiMeter comes as a part of many exciting additions to the company's offerings. Publicis Groupe recently acquired 100 percent of Qorvis Communications, one of the most respected independent public relations firms in the United States. The agency became part of MSLGROUP, Publicis Groupe's strategic communications and engagement network.
MSLGROUP is Publicis Groupe's strategic communications and engagement group, advisors in all aspects of communication strategy: from consumer PR to financial communications, from public affairs to reputation management and from crisis communications to experiential marketing and events. With more than 3,500 people across close to 100 offices worldwide, MSLGROUP is also the largest PR network in Europe, fast-growing China and India. The group offers strategic planning and counsel, insight-guided thinking and big, compelling ideas – followed by thorough execution.
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About Publicis Groupe
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is one of the world's leading communications groups. We offer the full range of services and skills: digital (DigitasLBi, Razorfish, Rosetta, VivaKi), creative services (BBH, Leo Burnett, Publicis Worldwide, Saatchi & Saatchi), public affairs, corporate communications and events (MSLGROUP), media strategy, planning and buying (Starcom MediaVest Group and ZenithOptimedia) and healthcare communications, with Publicis Healthcare Communications Group (PHCG). Present in 108 countries, the Groupe employs 60,000 professionals.
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