(KGO/CNN) - There's a very exclusive club getting ready to attend the Super Bowl on Sunday.
They've attended every single Super Bowl.
Larry Jacobson, 76, went to his first Super Bowl in 1967 on a date.
"It was a $100 investment including tickets and airfare and rent a car and food, but she wasn't impressed with football and she wasn't impressed with me," he said.
Jacobson gave up on the woman, but not the game and he developed a special talent.
"As anybody who knows me knows, I don't know a thing about football, I know how to get tickets, so that's my thing," he said.
Larry first met some other men who had never missed a Super Bowl 16 years ago. Now, they get together and swap stories every year.
They’ll be in the stands Sunday.
“The NFL is treating us so well for Super Bowl 50, I'm now aiming for 100," he joked.
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