Businesses in Savannah are expecting sales to double this weekend as thousands of folks come into town for the Rock 'n' Roll Marathon.
"We can get anywhere from 200 to 300 customers on the weekend in general," said Katie Ehmke, Woof Gang Bakery manager.
The manager of Woof Gang Bakery in downtown Savannah says that's just the store traffic they see on a normal weekend, but they could see upwards of two times that number over the weekend.
In fact, the owner says sales Friday were already up thirty percent.
Ehmke says not to be fooled by what appeared to be a slow start Saturday morning. She worked during last year’s marathon and says this is just the calm before the storm.
"It was very crazy. We're going to see a lot of people... but we're ready though," said Ehmke.
Although, businesses next door at the Corner Store say they can only hope that's the case.
"Oh my God. Business is tough. After the hurricane, it didn't pick up," shared Linda Malabanan, The Corner Store.
Linda Malabanan says Hurricane Matthew really hurt their sales during the month of October.
She says sales have been down almost 75 percent but some businesses have been more fortunate than others.
"We really didn't get affected too much by the storm... we still have all of our regulars that come in and all the other visitors so we are still getting a lot people so thankfully we weren't affected," said Ehmke.
Regardless, most businesses share the same hope and optimism that sales this weekend will be better than they have have been in the last few weeks.
In fact, many say they consider the economic impact of the Rock 'n' Roll Marathon as a kick-off to the holiday shopping season.