Hundreds gather to begin Christmas celebrations on Broughton St.

SAVANNAH, GA (WTOC) - Hundreds flocked to downtown Savannah for the first-ever "Holidays on Broughton."

It's a new way to celebrate the season in Savannah. City officials are hoping this tradition will continue for years to come.

Santa arrived in a horse-drawn carriage and is now taking pictures with the kids. There are so many people here just celebrating the holidays and enjoying each other's company, and of course, the live music.

Decorations on Broughton Street are in full effect, including lights in the storefront windows and on the buildings. They also have a huge tree set up behind the stage at Broughton and Bull streets.

Savannah Mayor Eddie DeLoach says this reminds him of Broughton Street when he was a kid. He's happy to bring back this tradition in partnership with Ben Carter, who is so excited for the community to come together and celebrate.

"It was really crowded and the tree was awesome," said Phoebe Burgner.

"It's going to be so nice to have this tree here the whole holiday season so that we can all start some new traditions for our cities and for our families," said Ashley Benson-Jaja.

Family and friends enjoyed the very first "Holidays on Broughton" with live music and the night wouldn't be complete without Santa.

"This is Rowan's second Christmas but we think this is the first one he can remember everything so we're excited for him to meet Santa because to him Santa is real and he's real to all of us," said Tube Benson-Jaja.

Ashley Hills brought the entire family to get into the holiday spirit.

"It's good because they don't really get to see a lot of this togetherness, so I guess, you know it's good for the kids," said Hills.

There were plenty of locals there as well as people in town visiting family for Thanksgiving, including Austin Lahn from Columbus.

"I think this is a great city for family and friends to come in and gather and enjoy the festive holidays," said Lahn.

Carter sponsored the entire event and hopes the new tradition will continue for years to come.

"I think this is such a special opportunity in a great community," said Carter.

Organizers tell me this area will remain blocked off. While some of the festivities will stop on the weekend before Christmas, the tree will not come down until January 3.

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