Latitude Margaritaville to bring housing, retail to Hardeeville

HARDEEVILLE, SC (WTOC) - The City of Hardeeville made a big announcement concerning the future of a new development in the area.

Jimmy Buffet will be launching his newest location in a string of luxurious adult communities. Latitude Margaretville in Hilton Head will be right off US 278, about two miles from Interstate 95. Part of the property is already laid out by Hilton Head Lakes.

Latitude Margaritaville in Hilton Head will be the second location of Buffet's newest development, which will feature at least 3,000 homes with various floor plans and price ranges for residents 55 and older. Like the set up currently in Sun City.

But Latitude Margaritaville won't just be a place to live. Developers are hoping to make the neighborhood a destination within itself featuring a 72-acre retail center.

WTOC spoke with the mayor of Hardeeville, who explained why the city's location is ideal for a venture as large as this one.

"Florida and South Carolina are the top states for retirees. They looked for a place that was close to a beach. We're 20 miles from the beach. A place that is close to the interstate and we're about two miles from Exit 8. And a place with a convenient location to an airport. The Savannah airport is wonderful and is only 25 minutes from Margaritaville," said Hardeeville Mayor Harry Williams.

The community is also expected to be golf cart friendly and will have connected paths for easy access to other areas.

The Hardeeville Chamber of Commerce explained how even though this site is east of most of the city's activities, the development is a win for the area and could help stimulate growth along the US 278 corridor.

"Number one: it's going to get Hardeeville's name back out there. Number two: the revenue from these businesses that are coming in that will also be used to help us revamp our downtown area, so we can do more with our quaint, little downtown to draw people in from off the interstate," said Hardeeville Chamber of Commerce Executive Director Ava Comer.

Now, there are about 400 business licenses through the city of Hardeeville and officials expect that number could easily double once this development is completed and those first businesses move in.

Specific details on how much this project will cost are not available just yet. However, the Daytona Beach community featuring 7,000 homes comes with a price tag of $1 billion.

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