High Temperatures Good for Cool Businesses

Have you checked your thermometer lately? It's been a hot and most of us have been looking for places to stay cool. Even after the sun goes down, there's little relief.

But these temperatures haven't been all bad, especially for local businesses providing a way for people to beat the heat.

"It's really, really hot," said Amanda Marshall, visiting Savannah from Littleton, Colorado. "We're from Colorado and this is a big difference, including the humidity."

With temperatures still lingering in the 80s and 90s, people like the Marshalls are trying to stay cool. Ice cream is a favorite.

At the shopping malls, people are not only checking out the hottest fashions, they're looking for something much cooler.

"I walk outside and I'm sweating. I walk in here and it's almost like a cool breeze," said Nicole Neal of Savannah. "It's cold in here."

"My husband saw something in one of the stores he wanted to look at again, but actually we came the long way around so we could walk because it's a lot cooler than outside," said fellow shopper Sharon Wisener.

Shopping malls aren't the only places where people are going. Soaring temperatures are heating up business at the box office. Movie theatres like Wynnsong 11 in Savannah have seen ticket sales climb 30  to 40 percent this week alone.

"It gives me an opportunity to sit down, watch a movie, eat some popcorn, drink a cold soda, especially as hot as it is right now," said moviegoer Alvin Edwards.

And as long as the heat continues, expect cooler businesses to stay busy.

Reported by: Liz Flynn, lflynn@wtoc.com