Hometown Hero--Bert "The Man of Steel" Tenenbaum

Tenebaum at a campaign function.
Tenebaum at a campaign function.
The Man of Steel waves to the crowd in front of Lady and Sons.
The Man of Steel waves to the crowd in front of Lady and Sons.
Announcing the grand total of $8 million.
Announcing the grand total of $8 million.
He's "flown" high above the Savannah River...
He's "flown" high above the Savannah River...
...a feat accomplished by laying stretched out on a table in our studio for a couple hours.
...a feat accomplished by laying stretched out on a table in our studio for a couple hours.

The Man of Steel--Bert Tenenbaum--called upon the community to summon the super powers within to meet the needs of the people of the Coastal Empire. His personal powers in leading a successful United Way campaign were indeed "super."

The Man of Steel is a role he's played for the last six months. But in juggling the responsibilities of being the president of Chatham Steel, attending countless United Way employee campaigns and in being the chief spokesman this year, we have concluded that he really is the Man of Steel.

United Way President Gregg Schroeder can attest. "I know that Bert is out there protecting us. So we thank you, Bert, from the bottom of our hearts. Protect us, guide us, and lead the way."

Bert's been everywhere...he's "flown" high above the Savannah River, a feat accomplished by laying stretched out on a table in our studio in front of a green screen for a couple hours...on a bad back.

He's blazed through streets and parks, stopping to accommodate every person who wanted to heckle him or have their picture made with him.

And, to put the cherry on top, he announced the campaign had exceeded its $8 million goal, the highest in its history at a tough time for charities both here and across the nation.

"We were given an opportunity to succeed, but we had to take the initiative," said Tenenbaum. "And we did."

And now even as Tenenbaum enjoys a well-deserved breather from the frenzy of the chairmanship, he looks back on all the work with the perspective that brought success--and $8 million--to the 2007 campaign.

"I saw a lot of things that normally most people wouldn't see in terms of where these funds go and how important these agencies are to the fabric of our community," he said.

For leading the community to victory as the Man of Steel, Bert Tenenbaum is a WTOC Hometown Hero.

Reported by: Craig Harney, charney@wtoc.com, and Sonny Dixon, sonnyd@wtoc.com